I’d like the audience of my web site to consist of the following:
Myself: I keep an ever-evolving collection of notes that I can refer to and share with others when it is useful. I treat my list of notes as my external brain.
Prospective conference organisers: My web site contains the list of talks that I’ve given, and this is good material for showing to prospective conference organisers for new speaking opportunities.
Prospective employers: The list of talks I’ve given, the collection of software I’ve created, and the body of articles I’ve written are useful as tools during interview processes.
Coworkers: Plenty of notes that I write up are related to the stuff I do at work, and could therefore be quite relevant to coworkers.
Software engineering community: I’ve gained plenty of experience and would like to share back to the world. This is where the body of articles comes in.